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How to combine auctions and classifieds to win a complex market like India
11:00 AM – 11:30 AM
Description
“The used car industry in India is highly fragmented with over 20,000 + dealers who buy and sell used cars. Vinay will take you through how CarTrade has built the used car ecosystem in India combining auctions, which helps used car dealers buy cars and seamlessly selling the same on CarTrade.com, the online classified platform. This unique approach has made CarTrade the Leader in the India auto classifieds space.”
Speaker:
Vinay Sanghi
CEO, CarTrade
Vinay Sanghi, Promoter & CEO, MXC Solutions India Pvt. Ltd has been the driving force behind CarTrade.com since its inception in 2009. With almost two decades of experience in the auto industry, Vinay is a leading figure in the Indian auto industry. He has a demonstrated track record of excellence in the industry and has been responsible for conceptualizing and executing numerous successful business ventures. In his current role, Vinay has been instrumental in CarTrade.com establishing market leadership and effecting consolidation in the space by adding CarWale.com to the portfolio. Before starting CarTrade.com, Vinay was associated with the Mahindra First Choice Wheels Ltd. His tenure in the company lasted for 8 years and as CEO he was influential in taking the company from a start-up to becoming India’s largest used-car company. MXC Solutions India Pvt. Ltd MXC Solutions India Pvt. Ltd. owns the companies CarTrade.com and CarWale.com. Combined, the two companies have over 32 million visits in a month, work with approximately 9,000 new and used car dealer partners and connect all major car manufacturers with their respective car buyers. The platforms together list more than 225,000 used cars for sale. The internet today is the single largest source of customers for car dealers and CarTrade and CarWale thus jointly contribute a majority of all online sales to car dealers and car OEMs. CarTrade.com is primarily focused on the used car business and has unique offerings on the site such as used car price information and certification of cars which helps consumers to buy and sell with confidence. CarTrade.com has been featured by Forbes in 2015 as “One of the Top 10 Vertically Focussed Ecommerce companies in India” as well as “On the Fast Lane in Auto Classifieds”. CarWale.com has a new car business focus and has been recognized by IAMAI as the Best Auto Website in India (2011 and 2012), and has received several other awards from Red Herring, Business Week and PC World magazine for its contribution to the Indian automotive industry.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_custom_heading text=”Auto 17 Free Preview” font_container=”tag:h2|text_align:center”][vc_single_image image=”1335″ img_size=”medium” alignment=”center”][vc_column_text]We cover 30 countries and nearly 100 companies in our annual, in-depth analysis of automotive advertising. Download your free preview now.[/vc_column_text][vc_btn title=”Get Free Preview” align=”center” link=”url:https%3A%2F%2Faimgroup.com%2Fauto-advertising-annual-2017-free-preview-autosplus%2F||target:%20_blank|”][/vc_column][/vc_row]
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