Drivers need more than a list of cars
2:30 PM – 2:50 PM
Confused.com has repositioned itself as a driver centric business that offers drivers a myriad of ways to save time and money on their car. MartinCoriat will explain how Confused.com has transformed itself into a drivers’ champion website and what it takes to be a driver centric business. He will reinforce the importance of offering more than a list of cars to satisfy car buyers’ needs and focussing relentlessly on user experience to serve the next generation of drivers.