2017-01-S05

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Drivers need more than a list of cars

Mon Oct 9, 2017
2:30 PM – 2:50 PM
The Gallery

Description

Confused.com has repositioned itself as a driver centric business that offers drivers a myriad of ways to save time and money on their car. MartinCoriat will explain how Confused.com has transformed itself into a drivers’ champion website and what it takes to be a driver centric business. He will reinforce the importance of offering more than a list of cars to satisfy car buyers’ needs and focussing relentlessly on user experience to serve the next generation of drivers.


Speaker:

Martin Coriat
CEO, Confused.com

Martin Coriat’s core expertise is in building and developing disruptive businesses to transform traditional industries through digital innovation. With a decade of experience in the digital economy, Martin has a unique understanding of new digital propositions, consumer behaviours and innovative marketing as well as profitable growth dynamics. Martin Coriat was appointed Confused CEO in 2013. He joined Confused back in 2008 and has held different roles within the business. As part of his role he has overall responsibility for Confused business and results. Martin delivered a strategic turnaround of Confused.com by creating a one-stop car saving shop for drivers that leverages Confused.com heritage and expertise. As a result, in 2016 profits and customer numbers had a double digit growth for the first time in years and Confused.com was the fastest growing aggregator in a fiercely competitive market. He also successfully diversified Confused.com business by launching the first car finance aggregator on the market, providing true APR in real time to consumers and a unique e-commerce solution for buying and selling car online. He started up and led the French Insurance operations of Confused, LeLynx.fr from 2010 to 2013. Before joining Confused, Martin worked on a variety of assignments for Societe Generale where he specialised in retail banking issues. A keen follower of Paris St Germain football team, his other interests including reading and watching films which he fits in around his busy family, he has 3 children under the age of 6. Martin Coriat graduated from HEC Business School and holds an MBA from INSEAD. Company Description: Launched in 2002, Confused.com was the UK’s first price comparison site for car insurance and is one of the UK’s biggest and most popular price comparison services, generating over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include small van insurance, motorcycle insurance, car buying and selling, and car finance, as well as a number of tools designed to save drivers money on motoring. Confused.com is not a supplier, insurance company or broker. It provides an objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com’s service is based on the most up-to-date information provided by UK suppliers and industry regulators. Confused.com is regulated by the Financial Conduct Authority.

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