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Driving Trust & Transparency
1:45 PM – 2:00 PM
Description
There is nothing more important than trust and transparency in today’s automotive marketplace. A transparent market makes car buying fair, inherently generating trust and building better relationships. Auto Trader creates this trust and transparency throughout the market, allowing car buyers and sellers to focus on the things that really matter.
We are doing this by combining technology, data and 40 years of automotive industry knowledge to provide a great digital experience for car buyers and a range of value adding data and advertising services to car retailers and manufacturers and this is what we’d like to talk about at Autos+
Product Director at Auto Trader Group Plc, one of Europe’s leading digital businesses providing the largest Automotive Marketplace in the UK and Ireland. Joint responsibility for all for all consumer and retailer products and services at Auto Trader, overseeing Product and Technology teams. Since joining Auto Trader in 2008 Karolina performed several managerial and director level roles in the data & insight, strategy as well as product and technology
[/vc_column_text][vc_empty_space height=”30px”][vc_column_text]Jason Biffin
Retailer & Consumer Products Director, Autotrader
Jason is jointly responsible for all consumer and retailer products and services at Auto Trader, overseeing product and technology teams. In addition, Jason is also responsible for Culture and Environment. He joined the Company in September 2001 as e-commerce manager, taking responsibility for the brand’s early expansion into the e-commerce market. Jason has since worked in a number of senior commercial roles across the business playing a key role in the Company’s full transition to online. Previously, Jason was with HMV Media Group, working as commercial manager for Waterstone’s Online with responsibility for driving online book sales and traffic to both web and mobile. His track record also includes 10 years at the Royal Bank of Scotland Group, where he played a central role in the launch of natwest.com.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_custom_heading text=”Auto 17 Free Preview” font_container=”tag:h2|text_align:center”][vc_single_image image=”1335″ img_size=”medium” alignment=”center”][vc_column_text]We cover 30 countries and nearly 100 companies in our annual, in-depth analysis of automotive advertising. Download your free preview now.[/vc_column_text][vc_btn title=”Get Free Preview” align=”center” link=”url:https%3A%2F%2Faimgroup.com%2Fauto-advertising-annual-2017-free-preview-autosplus%2F||target:%20_blank|”][/vc_column][/vc_row]
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